The main requirements are attached. I got a D3 on my own work and the feedback is like flollwing
[Areas of deficiency:
Far more reading (theory) is needed at this level. Papers from academic journals should have been also used for assignments in the MSc level. The situation analysis lacks depth. Very limited use of appropriate theoretical frameworks to analyse the situation. The objectives weak. It would be really surprising to have only 1 marketing and 1 marketing communication objective. 3 pages of marketing communications of the quality submitted really do not meet the requirements of what was asked. There is not enough detail to make this communication program ready for implementation. The evaluation is not existing.
How to improve and further comments:
Far more work and thinking is needed for this level.]
One thing to notice is that the brand or organization should be small and better located in glasgow
