You have to read the document file and draw a marketing strategy based on consumer influences in terms of any of the following consumer products or brands of IKEA to connect the paper that I will uploads to you, so your topic must relate and continue the idea of the paper in the marketing mix area. Therefor, you no need to write any introduction just start with the first content of marketing mix
By using Tactics/ strategies relating to marketing mix:
Product features
Price level
Promotion appeal
Place/ Distribution
Your efforts to present a marketing strategy should be based on the consumer behavior concept. This paper need to show understanding of the various areas and steps of marketing intelligence in terms of analyzing appropriate consumer behavior strategy
Develop your strategy how you will be dealing with your consumer. In this process you will be able to recognize the level of consumer involvement (high or low), and whether or not the choice of advertising media or any other element has any impact on consumers in their decision making process and develop/recommend your strategy as a marketing manager to manage the consumer. How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.
Reference: you have to use the verity of resource such as textbook, article, report and research .The resource should come from the reliable place .
