Write an individual 1000-word analysis on a marketing news story which has appeared in 2013. (n.b. Published this year)
The news story MUST be published in English
Conclusion: short paragraph, what you covered, nothing new
Bibliography: Two or more pages, alphabetically sorted, perfect Harvard referencing format, use eJournals and text books more than online sources
Word count +/-10% (we can measure, don’t lie)
Appendix (paper copy of news piece, online just URL)
A reputation (widely known) for objective journalism/writing
Evidenced by a significant audience that is often prepared to pay for content
Benefits from professional journalism (paid for inputs) or academic role
Cover note per College regulations (anonymous marking !!)
Short paragraph introduction: What is the analysis about ? (company / industry / context) What marketing concepts are evident ?
3 to 5 key points, a paragraph each: Prioritise the most important. Avoid overly descriptive content. In text reference frequently to show wider reading
