I should do marketing plan for PetSmart. I should do “company” part. Answer all questions under “company” in the form of paper.
1. Brief history of company’s evolution and development.
2. What does the overall corporation (that owns your brand) do? What is the corporation’s mission? Do its objectives and strategies fit well with its skills and resources?
1. How is the company performing financially? How has the company’s stock been performing recently?
2. Initiate a SWOT analysis of your brand.
No more than 3 sources. Do research and combine your critical thinking.