1. This assignment requires us to writer a B2B Marketing Report Based on the Saxon Plumbing Services London Ltd Case Study Provided in the handbook document. Please through the handbook uploaded on the detailed tasks of this report.
2. The detailed instructions for this report are on page 7 of the document. Please firstly read carefully the case study, as this is the foundation for the discussion. Secondly, write the report based on the case study and answer ALL THREE questions outlined in page 11 of the document. There is a mark and word count for each question. So, make sure to answer it carefully and accordingly. FOCUS on the questions, NOT a General Discussion. (Page 13 Set out the marking scheme for the report. Please refer to it when writing the report).
3. When Answering the Three questions, please answer them separately in Three section in the report.
4. As this is a report rather than a general essay, we should have an appropriate report structure: Executive Summary, Introduction, Discussion and analysis of the three questions, Conclusion, Recommendation, References.
5. The number of references cited should be around 20-25.
