My teammateupload below Docs
COMPANY OVERVIEW
Travelodge Hotels, Inc.Enhanced Coverage Linking Travelodge Hotels, Inc. -Search using:Company Dossier Company Profile News, Most Recent 60 Days(Travelodge) is a global hotel chain operator based in the US. The company operates hotels in the economy segment in the US and in the mid-scale segment in Canada market. The hotels are operated targeting leisure travelers who prefer an active lifestyle of outdoor activity. Travelodge offers complimentary Bear Bites continental breakfast and free high-speed internet access and the Wyndham Rewards loyalty program. The reward points are redeemable at any of the hotels that participate in Wyndham Rewards loyalty program.
The company currently operates over 450 properties located across the US and Canada. It operates as a subsidiary of Wyndham Worldwide Corporation. Travelodge is headquartered in New Jersey, the US.
Marketing strategy links:
1) http://www.wyndhamworldwide.com/search/node/travelodge
2) http://www.wyndhamworldwide.com/news-media/travelodge-marketing-strategy-features-bull-riding-racing-fishing
3) http://infotrac.galegroup.com/itw/infomark/682/373/38324326w16/purl=rc1_BCPM_0_A401751445&dyn=6!xrn_3_0_A401751445?sw_aep=csunorthridge
(Travelodge has ‘complete makeover’ as it focuses on families and business; The overhaul leaves the budget hotel chain’s chief executive confident of growth in a highly competitive market.)
3) (ZOOcation, promo/price) http://infotrac.galegroup.com/itw/infomark/682/373/38324326w16/purl=rc1_BCPM_0_A330954827&dyn=13!xrn_74_0_A330954827?sw_aep=csunorthridge
http://infotrac.galegroup.com/itw/infomark/682/373/38324326w16/purl=rc1_BCPM_0_A337178269&dyn=13!xrn_70_0_A337178269?sw_aep=csunorthridge
http://infotrac.galegroup.com/itw/infomark/240/423/38326790w16/purl=rc1_BCPM_0_A291948103&dyn=5!xrn_10_0_A291948103?sw_aep=csunorthridge
(ZOOcation, promo/price) ^^^^^^^^
4) Travelodge is categorized as “ECONOMY” (10k report)
Reservation Booking Channels A majority of our economy and midscale hotels are located on highway roadsides for convenience of travelers; therefore, a significant portion of room nights sold are on a walk in or direct to hotel basis.We believe their choice of hotel is attributable to the reputation and general recognition of our brand names. Another significant component of our value proposition to a hotel owner is access to our reservation booking channels, which we also refer to as our distribution platform. These channels include our proprietary brand web and mobile sites, our mobile apps, our call center facilities, our Wyndham Rewards loyalty program, our global sales team, global distribution partners such as Sabre and Amadeus, OTAs and other third-party internet referral or booking sources, such as Kayak, TripAdvisor and Google. Over half of our reservation delivery comes from online sources, including our proprietary and mobile websites. For guests who choose to book their hotel stay in advance through our distribution platform, we booked a total of 53 million room nights in 2014 on behalf of hotels within our system (including all bookings under our global sales agreements). This represents 41% of total bookings at these hotels, up 10% from last year. WYN-2014.12.31-10K 16 A key strategy for reservation delivery is the continual investment in our e-commerce capabilities (websites, mobile and other online channels), as well as the deployment of advertising spend to drive online traffic to our proprietary e-commerce channels. This strategy also encompasses marketing agreements we have with travel related search websites and affiliate networks, and other initiatives to drive business directly to our online channels. In addition, to ensure our franchisees receive bookings from OTAs and other third-party internet sources, we provide direct connections between our central reservations system and strategic third-party internet booking sources. These direct connections allow us to deliver more accurate and consistent rates and inventory, send bookings directly to our central reservation systems without interference or delay and reduce our franchisee distribution costs.
• Economy – typically offers basic amenities and a limited breakfast. ADR is normally less than $65 for hotels in this category. (PRICE)
• http://www.hospitalitynet.org/news/4048414.html (wyndham group marketing strategy for 13 brands) —– The Travelodge® brand has launched a new tagline, ‘Stay Close to Adventure,’ and a creative campaign featuring a bright, engaging and animated cast of adventure characters. The campaign seeks to own everyday adventure for the Travelodge brand and positions its properties as the value-driven hotels located right where family adventures happen. To view the new commercials, click here.
http://konnectifi.com/case-study-travelodge-gets-marketing-right/
http://infotrac.galegroup.com/itw/infomark/240/423/38326790w16/purl=rc1_BCPM_0_A225055610&dyn=5!xrn_17_0_A225055610?sw_aep=csunorthridge
http://infotrac.galegroup.com/itw/infomark/240/423/38326790w16/purl=rc1_BCPM_0_A154060104&dyn=10!xrn_33_0_A154060104?sw_aep=csunorthridge
PRICING LINKS / Marketing Strategy ^^^^^
