Marketing Wellness / Prevention

Part A) Assess the marketing strategy of the health care organization with respect to wellness and prevention. What are the limitations to the current approach?

Part B) Describe how you would improve the wellness and prevention marketing program. If your selected organization does not currently have a wellness and prevention program, then describe instead how you would market it.

SLP Assignment Expectations

You will be expected to:
1.**Focus your response to this component of the SLP specifically on marketing wellness and prevention programs in health care.
2.Implement feedback provided on earlier components of the SLP.
3.Apply principles from the background materials.
4.Provide a scholarly basis for your response.
5.Justify your opinions with evidence from the peer-reviewed literature.
6.Cite several scholarly references for this assignment.
7.Properly cite your references in the text of your essay as well as at the end.
Possible sources:
Hancher-Rauch, H., Hicks, L., Mayol, M. H., & Casselman, K. (2013). SAVING YOUR WELLNESS PROGRAM. Journal of Physical Education, Recreation & Dance, 84(6), 29-34.

Stichler, Jaynelle F. (2013). Ethical considerations in healthcare design and construction. HERD: Health Environments Research & Design Journal, 6(4), 5-9.

This should build on the previous paper still being written.
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