Marks and Spencer in France n France

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This is an individual assessment.( select M&S in France market)

Using the organisation or product that you selected in assessment 1you have now to write a strategic market entry plan to launch the organisation or product in to the selected market.

Your plan needs to cover the following areas

• Market entry- what is the market entry strategy that would be most appropriate for the organisation or product in the international market. Justify this selection.

• Marketing mix-adaptation or standardisation of each element and what would the specific changes, if any, be

• Suggested organisation structure for managing the international operations and justify why this is the most appropriate

• Give a critical review of how logistics and supply chain would play a large part in the success or otherwise of this operation.

You should use recognised strategic international marketing models or frameworks as far as possible to present your information.

This is an individual piece of work.

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