Mattel’s China Experience: A Crisis in Toyland

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Case reflections and analysis for this course will be 1-2 pages in length and will not require an executive summary, though the portfolio project does require an executive summary. Two questions are given for the critical thinking assignment that you will answer using information from the case or your own research. You may attach appendices if you have graphs or other information to substantiate or demonstrate a point. If you attach appendices, reference them in your document.

The case reflection and analysis should be in a format similar to a document you would write for your boss at work. Therefore, it may not look like a paper you would write for an English class. It is acceptable for a case analysis to include bullet points. You want to be succinct so flowery language would not be appropriate. Your written case analysis should be businesslike and to the point.

Paper should be:
1-2 pages
APA formart
2 sources
Answer the two questions below

Mattel’s China Experience:

1. Give two examples from the case that the global market is important to Mattel’s growth and describe briefly.

2. What marketing strategy does Mattel use globally? Describe by giving an example from the case.

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