MKT 301 mod 4 case
Marketing is a means of promoting a product to the target market, ones it has been accepted a possible means of distributing it is made available as well as selling the product or service in reference to the likes and preferences of the consumers. Marketing aims to communicate the product to the customer in order to maximize the enterprises opportunities for a basis of achieving revenue where consequently a long lasting relationship is established with the consumers.
In the marketing of an airline flight, one has to first determine the needs that the customers who would after a successful advertising be the passengers. The preferences and likes are similarly taken into consideration. In relation to the competitor, a keen analysis to determine the challenge that is posed by them which is their strength, their relative weakness for an opportunity of maximizing on it, their available opportunities and the threats posed to their business. This would form a nice basis to strategies a good marketing principle(s). The business environment is similarly necessary to the advancement of the business as it determines the availability of the service to the customers.
The airlines design is important to give the customer a good impression of uniqueness and the quality that comes with it. A string of measures are announced on the measures applied to manufacture the product, the material used as this would present the customers with necessary knowledge of feeling safe when using it. In the distribution of the service, it should be aimed at being situated in regions or places that is closer to the customers as a vital point for the business. There can also be out sourcing the distribution of the services to the relevant big organizations responsible for the same. This would be presenting alliances with it as well as marketing itself.
Measures to advertise its services are done on the media and the social media so as to create its awareness; this is otherwise known as fixed marketing. It involves giving the customer the benefits one acquires when using the service, an instance is fast transportation to the required destination in addition to a comfortable feeling as a result of using the services. These are the things that press most to the customer. The provision of financial incentives to use the service would also apply otherwise known as variable marketing. A frequent advancing the service provided with the latest technology would be necessary to give the impression of the enterprises keeping tubs with the technology advancement. The promotion of the skills that the pilots possess is similarly relevant as well as the use of neat and courteous attendants.
In the marketing of the breakfast cereals, the process applied in the making of the cereals is vital in addition to the ingredients or otherwise other additions. The customers are quite sensitive on the ingredients used in the cereals; others are allergic while others just don’t like other things going with others. Analysis of the competitor is similarly necessary in this case, as the application of the SWOT analysis would come in handy. Maximizing on the competitors weaknesses is vital and trying to compete or even advancing the competitors point of strength. Another way of also marketing oneself is the formation of alliances with the dairy industry to offer frequent milk supply. An alliance with a leading milk producer gives the consumer a sense of trust to be attributed to the business.
Marketing of the cereals is vital more so, on the location, locating the business in irrelevant places leads to a loss and poor sales are acquired this goes against the marketing principles which involves acquiring maximum revenue from the business established. Marketing aims to communicate the product to the consumer establishing the benefits one acquires by eating the product, communicate may involve colorful brochures as well as the use of the media and social sites. Lastly, one aims to sustain the relationship through the frequent offering of presents or competitions, this will also attract other customers to the same. The offering of free samples is necessary and a well known method of advertising the product, here customers are allowed to have a taste of the product which aims to acquire the trust of the customer. The skills and experience applicable are made a mention of in the promotion, this aims to acquire the customer’s loyalty in addition to trust.
A comparison of the two methods of advertising presents several thongs about the products in question. The similarity that comes to being is the application of SWOT analysis to provide the business with the methods to apply in promoting the product and service. There is similarly a mention of the methods applied to manufacture the airline and the making of the product to acquire the trust and give the customer the knowledge of what went through to produce it. Its promotion methods are made available to the media and social sites. The skills applicable in the whole process are also necessary. The product and service both appeal to the customer’s needs.
The contrast comes to play in that one is a service hence not acquired for home use by the customer but just an experience and has an effect on the life of the customer if it’s not handled properly, while the cereals is a product that is acquired by the customer and has an effect to the customer’s health if not handled properly. The airline can only be acquired in certain places hence it is the customer to go and acquire the service while the product is not limited in terms of location.
