MSc. International Business
Company: Electrolux AB – Swedish Company
Corporate strategic analysis (Mergers and Acquisitions)
– Analysis corporate strategies adopted by the company
– Suggest potential corporate strategies for the company
– Business/product portfolio analysis (BCG matrix)
– The competitive strategy
– The development strategy and methods of development. (Using the Ansoff’s Products/Markets framework).
This is a Strategic Management Module; so students will have to remember that this is at a CORPORATE-LEVEL and not BUSINESS LEVEL.
NOTE:
1. Use applicable models when required to demonstrate in detail the above mentioned requirements.
2. DON’T attempt to explain theories. Practical use of theories is advised.
3. DON’T use bulletin point; in-depth explanation is required.
4. REMEMBER: additional models are to be used where applicable in addition to the above mentioned (BCG and ANSOFF)
