Music Business Essay: Write a topical, 1000-word (not including bibliography) essay, typed and double-spaced. A bibliography of all your research is required. Be sure to cite all sources in the essay.
Successful mergers and acquisitions benefit both companies involved. In July 2012, subscription music service MOG was acquired by Beats Electronics. Identify and compare three competitors of Beats, and note which of these are direct and which are indirect competitors. Explain how the acquisition gives Beats a competitive advantage. Identify and compare three competitors of MOG, and note which of these are direct and which are indirect competitors. Explain how the acquisition gives MOG a competitive advantage. Describe two potential implications for recorded music copyright holders as a result of the acquisition.
Separate sheet cite five current business topics related to the present state of any sector of the music industry. Select one topic and suggest how you would research it on the graduate level.
