Task 2 (30% weighting) (max 1000 words)
My three marketing model is SWOT, PEST, 4/7 P’s
My brand is Wal-Mart
Then undertake an analysis of the relevance of the models to your chosen brand. Issues that you could address are:
• How relevant was the model to your brand? Why was this so?
• Were there any aspects which made it difficult to fit your brand to the model?
• How and why did you make any adaptations?
You will need to support and analyse your work by applying Marketing theory, and other academic research.
Your work must be supported by, as an absolute minimum (although the expectation is much higher),
• 2 academic text books
• 2 academic journal articles (electronic or hard copy)
• 4 electronic references (websites, news paper articles, market research reports)
These sources are to be fully referenced using the APA referencing system (see details below on how to reference using this system).
10% of the marks for component 2 are applied to your level of research and referencing
You will be provided with the marking sheet to be used by staff later in the year
1ARNA and the Student Guide to Extenuating Circumstances Affecting Assessed Work are available from http://www.northumbria.ac.uk/sd/central/ar/lts/assess/assproc/assdocstud/
Word Count
The word count is to be declared on the front page of your assignment. The word count does not include title page, contents page, glossary, tables, figures, illustrations, reference list, bibliography and appendices.
Summarising and compressing the information in your assignment into the word limit is one of the skills that students are expected to acquire, and demonstrate as part of the assignment process.
Word limits and penalties for assignments
If the assignment is within +10% of the stated word limit no penalty will apply. However, if the word limit exceeds the +10% limit, 10% of the mark provisionally awarded to the assignment will be deducted. For example: if the assignment is worth 70% but is above the word limit by more than 10%, a penalty of 7% will be imposed, giving a final mark of 63%.
Time limits and penalties for presentations
The time allocated for the presentation must be adhered to. At the end of this time, the presentation will be stopped and will be marked based on what has been delivered within the time limit.
Submission of Assessment:
All assignments must be submitted via the Undergraduate Programme Office. Each assignment must be accompanied by an Assessed Work Form which must be completed in full. The assignment will not be accepted by the Undergraduate Programme Office unless the form is completed correctly.
Marked assignments will be returned to students. It is advisable to retain a copy of your assignment for you own records. Your mark will be returned on the Assessed Work Form via the Undergraduate Programme Office.
Referencing your work
The APA method of referencing uses the author’s name and the date of the publication. In-text citations give brief details of the work you are referring to in your text. References are listed at the end of the text in alphabetical order by the author’s name. The general format of an electronic journal reference in the APA style is shown below:
Coutu, D. (2009). Why Teams Don’t Work. Harvard Business Review, 87(5), 98-105. Retrieved 29th April 2012 from EBSCOhttp://searchebscohost.com
Author/s name and initials are listed first, followed by year of publication in brackets. Then there is the title of article and the journal where the article appears, which is in italics. Then state the volume and issue number (in brackets) along with the pages where article can be located. Finally add the date the article was retrieved and then the name of the database, followed by the web address. Wherever possible use the homepage URL rather than the full and extended web address.
For further information on why it is important to reference accurately go to the Referencing and Plagiarism topic in Skills Plus available from the Library website:
www.northumbria.ac.uk/skillsplus
You will find other useful help guides on Skills Plus to help you with the skills involved in writing your assessments and preparing for exams.
