“Negotiators need to understand the BATNA and ZOPA relative to themselves and the other party. Discuss these terms and the importance of this statement.

You are required to write a 750 word assignment on the following topic:
“Negotiators need to understand the BATNA and ZOPA relative to themselves and the other party. Discuss these terms and the importance of this statement. What are the advantages of knowing this information and what is likely to happen if BATNA and ZOPA are not understood. Give examples in your answer”.