Olympic Sponsorship

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You will write TWO documents: A memo and a letter.
For the memo, you will be a representative of the USA Olympic Committee and your task is to find a corporation that will make a good sponsor for the Olympics. A typical commitment is $75 million. When you have selected a good prospect, write a memo to Larry Probst, Chair of the USA Olympic Committee, explaining precisely why you have selected this company, and detailing precisely what will be required. Sponsorship can be either in goods or services.

Then, as Larry Probst, write a letter to the CEO of the target company, again explaining why they have been selected and what exactly will be required of them. Here, you will need to be very PERSAUASIVE as you put forth your case explaining exactly what a wonderful opportunity/privilege/honor this is for his or her company.

Questions to ask yourself: Summer or Winter Olympics?

Just one country’s team, or the entire Olympic enterprise to be sponsored?

Goods or Services?

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