| MGT-429-1470-Digital Bus. Strategies & Appl-07/2015 | |
| Assignment : | Week 5 – Online Consumer Purchasing Model |
| Category : | Written |
| Detail : | Use the Online Consumer Purchasing Model, Figure 6.11 in Chapter 6, to assess the effectiveness of an e-mail campaign at a small website devoted to the sales of apparel to the young adult market (ages 18–26) in the United States. Assume a marketing campaign of 100,000 e-mails (at $0.25 per e-mail address). The expected click-through rate is 5%, the customer conversion rate is 10%, and the loyal customer retention rate is 25%. The average sale is $60, and the profit margin is 50% (the cost of the goods is $30).
Write a paper of 750 words or more that discusses the questions above. Format your paper using West Writing Style Handbook guidelines. |
