1.1 The business idea is a fashion online shop that sells after sales clothing (women/men) and accessories. All products are from luxury brands. The idea is to partner up with stores as Harrods, Selfridges, Browns, Harvey Nichols and pick up all remaining stock after sales in order to sell on our online platform at a very low price (-60% to -90%). The delivery service can be done with Ups or other delivery agencies depending on costs.
1.2 The business core of my company is 1 team supposed to pick up the merchandise – verify it and label it (2 times a year the day the sales stop), 1 internet team supposed to put up on the website the products for sale (sizes pictures components former price – actual price)and to answer any customer requests. 1 marketing team is supposed to advertise our website on blogs social media etc and to find some interesting advert spots online on website or TV or magazines or else.. 1 finance department and 1 team working with the delivery team for shipping (could be the internet or marketing team.
MY WRITING PART
Macro-to-Micro Industry
5.1 Minimum/immediate micro start-up CSFs (Critical Success Factors).
5.2 Sustainable/medium to long term micro start-up CSFs (Critical Success Factors).
5.3 Potential/actual Competitive Advantage.
5.4 Potential fact-based USP or value-based USP at this stage.
