Length: 2,000 words
Task
Organisational communication can be viewed from many theoretical perspectives. You have encountered at least three theoretical approaches, referred to in this subject as: functional, meaning-centred and emerging (Shockley-Zalabak, 2012). Your task is to critically evaluate ONE of the perspectives focusing on how it shapes and accounts for communication processes in an organisational context. Your assessment should be presented in a report format with the headings detailed in the presentation section of this assessment item. The Shockley-Zalabak (2012) reading is available via the e-reserve list.
Rationale
This assessment assesses the following learning outcomes for this subject:
• be able to explain different approaches to managing communication in organisations
• be able to apply theories and models of communication to the analysis of a wide range of organisational contexts, including change management and cultural change for employee communication, and relationship management with key external stakeholders
• be able to reflect on, and engage meaningfully with a range of stakeholder perspectives, particularly those of employees.
This assessment should be presented as follows:
• Cover sheet: Your name and Student number, subject code and subject name, Subject Coordinator, Assignment title, Due date, Date of submission (this may be an attachment to the report cover);
• Contents page
• Executive Summary: Summary of your conclusions about how the perspective accounts for and shapes organisational communication.
• Body of the Report
• Overview of the perspective;
• A comparison of the chosen perspective to the other two perspectives,
• Limitations,
• Examples of how the perspective accounts for and shapes communication processes within organisations.
• Bibliography. Please cite references using APA style (6th edition). Follow this link to refer to APA style:
*please refer to Shockley-Zalabak (2012)
