Oticon, the Danish hearing aid technology company, was a world leader behind the ear hearing aids in the 1970s. Consider Oticon and analyse strategically how it has identified its competitive priorities. Critically analyse developments which took place at Oticon.
Strategic Position
1- Environment: Carry out a full analysis of the industry or sector using PESTAL, Scenarios, five forces and strategic groups.
2- Capabilities: Prepare SWOT analysis in relation to competitors. What are the conclusions you arrive at from your analysis?
3- Purpose: How do you categorize this organization’s stance on social responsibility and their impact on society?
Strategic choices
4- Business strategy: Using either porter’s generic strategies or the Strategy Clock, identify Oticon’s strategies and how successful these strategies are?
5- Corporate strategy: Using Ansoff axes explain corporate strategic direction of Oticon. Explore strategies that Oticon could follow to overcome the challenges posed by changing dynamics in the hearing aid industry and the global financial crisis. Suggest Oticon related unrelated diversification and support your answer in terms of how moving to related or unrelated industry can be the right strategic choice for it.
Conclusion
6- Assess whether Oticon will be able to sustain its growth and continue to excel given the strong competitive scenario in the hearing aid industry.
