Personal Interviews
Personal Interview Questions – Senior Manager, Donatos Pizza, Dubai.
This personal interview seeks information on customer values of Donatos Pizza near the Pizza Hut Area.
Question 1: Improvements
In your personal opinion, what improvements are needed at Donatos Pizza?
Question 2: What are the challenges that Donatos Pizza has face since demerging your restaurant and delivery business?
Question 3: technology
How is Donatos Pizza taking advantage of technological change to benefit the business and achieve increased customer satisfaction?
Question 4: competitive advantage
Considering that pizza is a very versatile food that most restaurants around feature on their menu in their own signature style, what uniqueness would your restaurant use to gain competitive advantage?
Question 5: In your opinion, how do you think the new product will fare in the market?
Personal interview 2
Question 1: Planning and Execution
Please describe the process of planning and executing of the planned product launch?
Question 2: Timing
Please explain why Doritos Pizza has chosen to introduce the new product at this particular time? Why is the timing considered good by management?
Question 3: Launch
What reasons could to make management to reschedule the timing of the launch?
Question 4: Team
Please explain how you have allocated marketing budget across the different market support categories
Question 5: SKU
How many SKUs are associated with the proposed new product?
Personal interview 3:
Question 1
What market share does Doritos Pizza expect to gain from the new product? How will it be achieved?
Question 2
How does Doritos Pizza plan to achieve growth for the main fast food types for the next three years?
Question 3:
Please give your insight into the competitiveness of fast casual restaurants in Dubai
Question 4:
What is the special initiative that Doritos Pizza is doing to attract new customers and retain existing customers as compared to competitors?
Question 5:
Please comment on the unique characteristics of the target market for the new Doritos product.
Self Administered Survey
Donatos Pizza is highly committed to quality. This self administered survey aims to gather your feedback about your experiences at Donatos. Kindly respond to the questions below according to experiences at the Donatos. This survey should take only about 10 minutes to complete.
We understand that your time is valuable, so upon completing the survey questionnaire you will be give a coupon code that will qualify for a FREE 1-topping pizza after you purchase any medium or large pizza at regular price. Be sure to write your coupon code on the receipt in the space provided, labeled Validation Code. Hand in your completed receipt to Donatos’ store associate or delivery drivers to claim your FREE pizza. Please make sure to redeem it before expiration date indicated on the coupon. Please be informed that this FREE Pizza offer relates to this survey alone.
Background Information
Question 1: Age
Please indicate your age
Below 10 years old
11 to 20 years old
21 to 30 years old
31 to 40 years old
41 to 50 years old
Up to 51 years old
Question 2: Gender
Please indicate your gender
Male
Female
Question 3: Eating Habits
Are you vegetarian or non-vegetarian?
Vegetarian Non-vegetarian
Question 4: Fast Food
How often do you eat pizza?
Always Rarely
Never Sometimes
Question 5: Preference
Which of the following food joints in the Pizza Hut do you prefer getting your pizza?
KFC McDonalds
Donatos Pizza Hut
Question 6: How often do you visit Donatos?
Daily Once in a week
Twice in a month Never
Question 5: Company
Whom do you visit Donatos with?
Alone Friends
Family Relatives
Question 7: Knowledge
How did you hear about Donatos Pizza?
Word of mouth Reports in TV/Print Media
At the food joint Promotional Advertisement
Question 8: Customer Service
How do you rate the level of customer service at Donatos food joint?
Excellent Average
Poor Very poor
Question 9: Self-service
How satisfied are you with concept of self-service at Donatos?
Very Satisfied Not Satisfied
Satisfied
Question 10: Customer Satisfaction
Which is main factor that makes you buy Donatos pizza?
Quality Price
Quantity Customer Service
Question 11: Ambience
How would you describe the ambience at Donatos food joint?
Excellent Average
Good Poor
Question 12: Recommendation
Approximately how many times have you recommend Donatos to your friends or others?
A few times Many times
Once Never
Question 13: Purchase Time
At what time do you prefer purchasing/ordering your pizza?
Early morning Lunch time
Dinner time Late night
Question 14: Ordering Method
How do you prefer placing your order at Donatos?
Telephone Internet
In restaurant Subsciption
Question 15: How do you like getting your pizza order?
Carry out Delivery
Dine in Drive up window
Question 16: Phone order
How would rate the swiftness of the order taker in answering the phone?
Poor Average
Good Excellent
Question 17: Order Confirmation
When phoning in your order is your order always repeated back to you by the order taker?
Yes No Not Applicable
Question 18: Exterior Appearance
How satisfied are with the exterior appearance of the food joint?
Very satisfied Satisfied
Dissatisfied Very dissatisfied
Question 19: Hygiene/Cleanliness
How satisfied are you with the hygiene/cleanliness of the food joint?
Very satisfied Satisfied
Dissatisfied Very Dissatisfied
Question 20: Which payment method do you prefer for your order?
Cash at restaurant Credit/Debit Card
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