Phantom by Rolls Royce
The market target refers to the group of customers that the organization is willing to deliver the final product for the solemnly purpose of purchase. Most of the organization relies on the market target to acquire more customers capable of purchasing the product. In this case, the target market of the Rolls Royce refers to the group of people in the society that the BMW Company focuses to ensure that the car is bought. In most nations, the customers owning the Rolls Royce are few and great members of the society (Pride & Ferrell 77). An extremely small percentage of the people are observed with the Rolls Royce, which implies that only a few people are capable to afford the car. The luxurious nature of the Rolls Royce has made it almost impossible for most of the people to purchase the car. This is for the key reason that the car is expensive to purchase and maintain especially if the customer is not financially stable (Cahill 102).
The key market target technique that the BMW organization uses to advertise the Rolls Royce encompass of the concentrated marketing strategy. This ensures that the BMW Company only focuses on the specified segment on the population to purchase the few Rolls Royce cars. In almost a year, a small number of people are seen owning the Rolls Royce cars. This is contrary to the other auto motor companies that produce a large number of customers and expose the cars to the society for purchase (McDonald, Malcolm, & Ian 94). The concentrated marketing strategy used by the BMW ensures that the organization only targets on the wealthier and celebrity members of the society to purchase the Rolls Royce cars. For instance, in the Rolls Royce is only seen driven by famous celebrities such as Jay-Z, Beckham and Diddy, which signifies that the target market of the Rolls Royce lexury vehicle only targets the small population in the society. Most of the people in the society are capable of obtaining capital to purchase the Rolls Royce have enough income to purchase and maintain the expensive nature of the car (Pride & Ferrell 123).
The market segment of the Rolls Royce phantom gives the car a commercial advantage in the sense that the organization is capable of focusing its efforts in one group for the purchase of the luxury vehicles. In most organizations, the market segment also provides strategies and techniques that boost the manner in which the product is presented to the customers for purchase. In this case, the market segment of the Rolls Royce phantom luxury car majorly depends on the demographic segmentation in which the market is divided in accordance to the income and capital (Cahill 122).
The Rolls Royce phantom is a choice car in which only the wealthier and celebrity members of the society own. This implies that only a small percentage of the world’s population is targeted when the Rolls Royce phantom is manufactured (McKinley 111). This is a commercial advantage to the Rolls Royce since only a small portion of the market is involved in the entire market (McDonald, Malcolm, & Ian 142). The market only ensures that the rich are reached in all the advertisements to purchase the Rolls Royce phantom.
Works cited
Cahill, Dennis J. Lifestyle Market Segmentation. New York: Haworth Press, 2006. Print.
McDonald, Malcolm, and Ian Dunbar. Market Segmentation: How to Do It, How to Profit from It. Chichester: John Wiley & Sons, 2013. Print.
Pride, William M, and O C. Ferrell. Marketing. Mason, Ohio: South-Western Cengage Learning, 2012. Print.
McKinley, Mac. Marketing Alignment: Breakthrough Strategies for Growth and Profitability : the Path to Market Leadership. Princeton, N.J: Recording for the Blind & Dyslexic, 2005. Print.
