Pick a multinational enterprise (or any firm conducting international business) and discuss various aspects of its global business.
Here are some tips for writing your paper: Discuss the products/services it sells, the operations in different foreign markets, the scale of operation in these markets, the modes of entry in different foreign markets, the challenges it faces in these markets, the success or failure (if any) in different markets, the global supply chain/logistics etc.
Use the theoretical framework discussed in class to analyze the international business that you’ve chosen. More specifically, you’ll need to use the knowledge from Chapters 8, 12, 13 and 15, amongst others.
You can also choose any one of the firms that were discussed in class through various articles.
