1. Identify and describe the strategies used in Polaris’ marketing mix.
2. With the Indian Motorcycle, specifically, what is the unique selling proposition (USP)?
3. How would you define the target market of Polaris products?
4. Why is global expansion important to Polaris?
5. What is the brand image of Indian Motorcycles?
6. Do you think the Indian Motorcycle can compete successfully against Harley-Davidson?
Why or why not? Explain.
