Use the new product or service that will be launched by either an existing organization or one you will create. This product or service was selected in Week 2 and instructor approval should have been obtained prior to Week 3. You will use this product or service for this assignment and those in future weeks.
Write a 1,000- to 1,200 -word paper that includes the following:
- An overview of the organization
- A description of the product or service
- A SWOT analysis of the organization and offering
- A competitive analysis of the organization and offering using Porter’s five competitive forces model
Include sources of secondary research that support your analysis.
Format your paper consistent with APA guidelines.
