A paper is all about a Australian real company call Carnival Kingdom, you need to construct a marketing plan for it. A part of Marketing plan, its got big part call Market Analysis, and Porter’s Five Forces is a smaller part within market analysis.
Moreover, a part of Environmental analysis, it all about PESTLE but just need to do S (Social) and T (technology)
Sample, structure information about the company and my personal interview with the company’s directors will be attach together.
