The context: You are employed by a consulting company. Your company has been recently approached by Kraft Foods Group that is looking for new business opportunities overseas. One option that has been suggested to a board of directors is soft drinks industry in Pakistan. Your task is to evaluate the attractiveness of this industry. You are required therefore to carry out the necessary research to construct an analysis of the overall competitiveness and investment attractiveness of the Pakistani soft drinks industry. You should use a range of published sources of information in this task, such as books, academic journals, periodicals, web resources and relevant databases.
INTRODUCTION: 1-2 Sentences
MAIN:
Porter’s National Diamond Analysis: (Focusing on this part)
Apply the extended version of Porter’s National Diamond (PND) model to the Pakistani soft drinks industry. (Analysis all 6 components with proper sub-headings, diagrams, chart, etc. to support.)
Market Entry Strategy
Based on your research and analysis of the country’s institutional environment, discuss the advantages, appropriateness and limitations of using Foreign Direct Investment (FDI) as an entry strategy to Pakistan. You need to provide clear recommendations. (Discuss the reasons, appropriateness and limitations)
Contemporary Management Issues
Discuss TWO key issues that the company’s management should take into account before developing operations in the Pakistani soft drinks industry. (Discuss 2 management issues Kraft may encounter such as: Culture and HR)
CONCLUSION: 1-2 sentences
