It is REPORT, requiring you to write about 2 or 3 PR issues about Tesla cars in USA, that affected the image of the company, either internal or external. You will need to briefly analyse what happened applying theories on organisational ethics theory.. corporate governance CSR concepts, stakeholders applications and reputation management concepts/metrics. Not all of them are required, but the more you apply and reference inside the PR crisis/issues the better it is. It is required you to apply the relevant theories.
