prepare a Company Report to the New Executive Group at Rolex S.A.

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Assessment 2: Rolex S.A.’s Strategic Choices
Individual Written Report (80%)

Assessment question

As a consultant, you are required to prepare a Company Report to the New Executive Group at Rolex S.A. to:

 Identify potential future strategic options available to the company

The group has just been appointed to lead the new direction of the company. Your report should use the content of the poster around strategic position analysis of the company to explain and justify your recommendations

Task brief:

This assignment is in three parts; part (a), part (b) and part (c)

Part (a):

Identify the major strategic options facing Rolex S.A.

Guidelines:

– You should make use of appropriate models and frameworks such as the strategy clock and the Ansoff matrix in order to identify a range of plausible options

– You should add a reasonable amount of detail to these alternative options, and not just say, for example, “product development”.

– You should also take account of the need to explain the method by which the options would be achieved.

Part (b):

Evaluate the major strategic options facing the organisation

Guidelines:

– SAFe (Suitable, Acceptable, Feasible,) framework is a good starting point to evaluate the options. You need to provide clear justifications for your analysis.

Part (c):

Make a reasoned recommendation on both the direction and method of strategic development that you feel is most appropriate for the organisation over the next 3-5 years.

Initial guidance regarding the assignment:

• YOU NEED TO DEMONSTRATE A CRITICAL UNDERSTANDING OF STRATEGIC IDEAS, TOOLS AND TECHNIQUES

DO NOT: Simply repeat material from books or lecture handouts

• You need to demonstrate an ability to use and discuss strategic ideas

DO NOT: Just state what these ideas are

DO NOT: Just provide personal opinions

• You need to demonstrate a well constructed argument, in which you state clearly what the assignment is about, you use subheadings, and you provide a summary and conclusions

• Make proper use of references

• Provide a full bibliography of sources used

• DO NOT PLAGIARISE.

Fail 40-49 50-59 60-69 70+
Overall criteria:
Presentation of assignment and clarity of expression
(5%) Presentation is disorganised/ incoherent. Purpose and meaning of assignment unclear. Presentation shows an attempt to organise in a logical manner. Meaning generally apparent. Presentation satisfactory, showing organisation and coherence. Presentation carefully and logically organised. Thoughts and ideas clearly expressed. Presentation shows a polished and imaginative approach to the topic. Thoughts and ideas clearly expressed. Fluent academic writing.
Use of references and bibliography
(5%) Inadequate or improper use of references, inadequate bibliography. Some referencing in an appropriate fashion, some bibliography. Satisfactory use of referencing in an appropriate fashion, satisfactory bibliography. Good use of referencing in an appropriate fashion, good bibliography. Comprehensive and appropriate use of referencing throughout, comprehensive bibliography.
Specific criteria:
Identification of the strategic options available to the company
(40%) Inadequate identification of the strategic options available to The company. Inadequate use of appropriate models and frameworks for generating strategic options. Some options are identified, but they are limited in number and/or detail, and not always relevant or appropriate. Reasonably effective use of appropriate models and frameworks for generating strategic options. A range of options are identified, which are, in the main, relevant and appropriate. Sufficient detail on alternative options provided. Broadly effective use of appropriate models and frameworks for generating strategic options. A range of relevant and appropriate options are identified. Good level of appropriate detail provided. Effective use of appropriate models and frameworks for generating strategic options. A broad range of relevant and appropriate options are identified, with very good level of meaningful detail provided. Very effective use of appropriate models and frameworks for generating strategic options.
Evaluation of the strategic options available to the company

(30%) Inadequate attempt is made to evaluate or compare options.
An attempt is made to compare the options identified and/or to describe their advantages/ disadvantages. The strengths and weaknesses of some of the options identified are analysed. Some indication is given of which would be most advantageous to the company, and why. A number of options are analysed as to their suitability, acceptability and feasibility for the company. A broad range of options are thoroughly analysed as to their suitability, acceptability and feasibility for the company. A logical and well-balanced analysis of the options is provided.

Recommendation of preferred option

(20%)
No recommendations made or they are insufficiently substantiated. Inadequate use of outcomes from earlier analysis in the environment. Some recommendations made, though not always supported by the analysis. Only limited use of outcomes from earlier analysis in the assignment. Some sensible recommendations made with some supporting analysis. Some use of outcomes from earlier analysis in the assignment. Sensible recommendations are made as to which option the company should choose, supported by a reasoned and balanced argument which makes use of outcomes from earlier in the assignment. Relevant and pertinent recommendations are made as to the option the company should choose, comprehensively grounded in outcomes from earlier analysis in the assignment.
Assessment Criteria Individual Report

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