Brief description: An individual assignment requiring the preparation of a report discussing the theoretical application of the strategic management process; including a variety of contextual examples for a specific firm(the body shop); related to each strategic management process stage.
**NOTE: You must not carry out a fully applied strategic analysis for each of the below phases BUT you should illustrate your theoretical based report with some specific examples related to your chosen firm.
Introduction and summary company profile
An introduction to your paper and to your company including a brief description of the firm and its position within the industry. (Word limit: 300)
Strategic Analysis
Outline the stages, steps and procedures in the strategic analysis part of the strategic management process; include pertinent examples from your chosen firm to highlight theoretical application.
(Word limit: 850-1000)
Strategy Formulation
For your chosen firm outline the stages, steps and processes involved in the formulation of business and corporate strategy as part of the strategic management process; include pertinent examples from your chosen firm to highlight theoretical application.
(Word limit: 850-1000)
Strategy Implementation
For your chosen firm outline the stages, steps and processes involved in the implementation of business or corporate strategy as part of the strategic management process; include pertinent examples from your chosen firm to highlight theoretical application.
(Word limit: 850-1000)
