Provide 1 main argument of whole foods company (choose one topic that you want to argue about whole foods company and analyse through the whole report)

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REQUIREMENT

1.Provide 1 main argument of whole foods company (choose one topic that you want to argue about whole foods company and analyse through the whole report)

2. LINK with thoery mention concept and link to whole foods company

3. USE All theory from

3.1. Kotler, P. et al (2008), Principles of Marketing, 5th European ed., Pearson Prentice Hall, London.

3.2. Pettinger, R., ‘Introduction to Management’, Chapter 10: Marketing, pp205-226, 4th Edition, 2006.

3.3. Brassington, F and Pettitt, S (2012) Principles of Marketing, 4th Edition, FT Prentice Hall

3.4. Doyle, P (2006), Marketing Management & Strategy, 4th Edition, FT Prentice Hall

3.5. Armstrong, G & Kotler, P (2012) An Introduction to Marketing, Global Edition, FT Prentice Hall

4. USE all website for references

www.harvardbusinessonline.org (Harvard Business Review)

www.mrs.org.uk (The Marketing Research Society)

www.sps.org.uk (The Strategic Planning Society)

5. the whole report must link to the theory from the book and apply to company situation.

6. Structure of the report

1. Define – introduction

2. Orientation of whole foods company ( PRODUCT ORIENTATION,

,MARKETING ORIENTATION ,CUSTOMER ORIENTATION , PRODUCTION ORIENTATION,SOCIETAL MARKETING ORIENTATION or SALES ORIENTATION)

3. Company strategy – corporate (intended,emergent strategies,Need for an integration of both strategies & the development of a flexibility in strategic thinking or Mintzberg )

4. Competitive advantage

5. Marketing strategy – , ANSoff market development,diversification, , corporate strategy , {Market leader strategy (cost leadership), Market challenger strategy(competitive strategy) , Market follower strategy or Niche market strategy}

6. Segmentation (Behavioural, Socio Economic,Psychographic ,Geographic ,Demographic) , targeting and positioning

7. Marketing plan –

8. Marketing mix – 4Ps of whole foods (also answer is it integrate ?)

9. Organisation (system structure – centralise or decentralise how ? ,value , culture and system of whole foods company) 8 area

10. Conclusion (future marketing, idea for company)

11. Appendix – SWOT for whole foods company

12. References

***please make sure that you follow all requirement***

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