For this project I have chosen to focus on the company “De Beers”. The aim of this project is to analyse why the company is not doing as well as it has in the past, why competitors are doing better and so on. We have to find different BRANDING strategies to help “De Beers” using existing agencies which can allow to help with the problems. Imagine that you are the design or brand manager for this brand and you are reporting to your colleagues about what the brand could achieve. Consider the strategy for change management of this brand. Why does it need to change? How is it going to change? Select real-life suitable design, advertising, web or branding agencies that you propose to assist you in progressing these opportunities. Include these agency selections within your report and include the specific reasons for their selection. Whilst reexamining your chosen brand, investigate its online presence, think about all the brand touch points, associations, senses and emotional qualities and work out new and innovative design strategies that would be appropriate in enhancing the effectiveness of this brand.
