You are part of the strategies department leading U.K. bank. The bank is investigating the possibility of an expansion abroad and you are asked to prepare a report to the board of director.
The report should analyse 2 potential new markets India and China. Then you advice the board of directors on one country that is more suited for proceeding to the geographical expansion and possible entry strategies, CHOOSE India as the best country or China If India not possible.
Suggested to Use SWOT analysis for each country .
You are required to summarise:
1. Structure of the two potential market. (focus on India, I will do China)
2. Performance of the two potential new markets. (Again focus on India)
3. Main trends in recent years (i.e. Deregulation, technology, competition, globalisation etc)
4. Main reasons for choosing your ‘best’ country
Possible entry strategy
Remember, focus on India, I will do china but make it for me to link the two countries