MT4: Retailing (Supermarkets) Publix
Most of us purchase the majority of our food products at local supermarkets.
Pick a chain with stores in your local area that you are familiar with and describe it in the terms presented in Chapter 16 (ch 19 below) of the text.
1. Give brief summary of Supermarket.
2. Address the following areas:
• Retailer Type: Supermarket
• Service Level: Self-Selection
• Target Market- who is the chain trying to attract the most?
• Product Assortment
• Price
• Atmosphere
• Private Label Offerings
Kotler Summary – Chapter 19: Managing Retailing, Wholesaling & Market Logistics
Read more: MBA Boost – Kotler Summary – Chapter 19: Managing Retailing, Wholesaling & Market Logistics http://www.mbaboost.com/content/54/#ixzz3bOedWTqb
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