Rhetorical Analysis of Ipod Nano Advertising
Introduction
This Ad looks like someone who really enjoys having an iPod and the person is expressing himself through dancing and the image also sends a wide range of information on an iPod. The AD shows someone who is dancing while listening to music from the iPod Nano and it also gives someone the idea that whoever is listening to it is having fun. The image is interesting since it captures the attention of the person seeing it one want to buy or possess one for themselves.
Thesis statement: Who is the audience and what is the message this ad is trying to portray?
The targeted audience is that of youths who love music and want to have fun through dancing from songs played by the iPod, the image also sends a message to dancers who would like to improve their dancing skills through listening to music from the iPod. The person dancing in the image depicts someone who is happy and this means that the image is trying to send a message that one can become happy through having an iPod.
This advert targets young people since mainly focuses on poking the music and videos button during the advert to draw the attention of youths since they are the ones who love music and entertainment so much. The message is very clear that through this advertisement the customer is bound to believe that with an iPod around they cannot be bored because the form of entertainment that it provide to them.
An image of someone having fun with an iPod
iPod Nano Advert
The iPod Nano has been advertised through different mediums in the modern world and some of these mediums are such as print adverts, billboards and commercial adverts among other forms of advertising.
Conclusion
Finally, the reason as to why the iPod Nano is advertised is because the Apple company wants to sell more of their products, the iPod company wants to make profit and because they want to inform their targeted customers that there are several iPods in the market. Another reason is because the iPod company is targeting to have more youths and music fans to possess their products since they are aware that these are the majority of people who are interested in iPods.
These types of adverts have a way of attracting the attention of the viewer since it is on television and this is done through the type of clothes used during the advert, the location of people and age target. It has been advertised through print ads, commercial ads and other forms of social media and this is very great since it has proven to be very competitive and through this kind of advertising is where new products such as Windows 95 among others were introduced into the market and new versions have been coming up since then.
Variety of songs have been used by TV commercials to advertise iPod Nano and most of these averts have used dark people in a colored backgrounds dancing as part of marketing the iPod. Some of the iPod commercials use unknown artists to advertise their products while others use famous artists and this an effective way of advertising a product by having a certain target audience. Some adverts could attract children while others can only target adults and this means that when a commercial is done then it should reflect what would look appealing to the eyes of the targeted customer (Johnson).
Work Cited
Johnson, Fern. Imaging in Advertising: Verbal and Visual Codes of Commerce. New York: Routledge, 2012.
Rhetorical Analysis Outline
â?¢ Introduction: Provide brief summary of what the ad looks like
– Thesis statement: Who is the audience and what is the message this ad is trying to portray?
â?¢ Analysis of Ad (body): Here you are providing evidence from the ad to support your ideas of what the message is and who the audience is. Provide details from the ad. Make sure to group similar ideas together.
â?¢ Conclusion: Wrap up your ideas by restating your thesis and major points
USE THE AD I SENT YOU, I UPLOADED AN IMAGE
CONTENT: You were asked to describe the image i sent you not from your own images!!!! read the instructions, did you receive the image i sent you of the IPOD Nano advert please relate to that, describe the image what is being shown why are they advertising that image!
