SALES
Consumer goods sales people can use return on investment in their presentations this refers to an additional sum of money expected from an investment over and above the original investment (RIO) is often expressed as the percentage, however sales people can also use a dollar return on investment.
Discount payment plans, markups, unit prices and return on investment are important for sale s people to understand thoroughly as customers are extremely interested in listening to this information during the sales presentation.
All the buyers want to know about costs. The value analysis developed for a customer should present cost in a simple straightforward manner. A products cost are always relative to something else, thus costs must be judged in value and results. The base cost of your product should never be the determining factor of the sale, buying a product based solely on cost could cause a customer to lose money.
Never discuss the cost until you have compared them to the value of the products, in this manner the customer intelligently compares the true worth of the proposed investment in your product to its true monetary cost. In effect a good purchase involves more than a initial costs, it represents an investment and you must demonstrate that what you sale is a good investment. Another value analysis is a technique is to further break down a products price to its unit costs.
One method of presenting products true value to a buyer is to break the products total cost into several smaller units or the unit cost. Return on investment refers to an additional sum of money expected from an investment over and above the original investment. All buyers are interested in knowing the percentage return on their initial investment in that it produces measurable results. Assume you sell computer equipment requiring a $10,000 per month investments, benefits to the buyer are measured in hours of work saved by employees plus the resulting salary savings. First have the buyer agree on an hourly rate which includes fringe benefits, costs, let salaries average and some hours for the employees, the hours saved are thus multiplied by this hourly rate to obtain the return on investment if the hours saved amounted to two thousand eight hundred per month then the savings would be fourteen thousand .
