For this assignment, you’ll be asked to choose a single image or video (probably an
advertisement) and break down how the “visual text” makes its points.
The Basics
Choose a single image or video. This will most likely be an advertisement. I suggest
choosing one that you like or have a strong reaction to. No two people in the class
can choose the same visual.
Analyze how the visual makes its points. Look at things such as visual elements
(color, subject, etc.), textual elements (writing and slogans), intended audience,
humor, and so on.
Include a link to the text. Your audience must be able to see what you’re talking
about. If you cannot include the text as part of your paper, that text cannot be used
for this assignment.
Find at least one additional scholarly source in addition to research from our
textbook. Try to find a source that supports that you want to make about your
analysis and not a source that simply tells more about the company or product.
The Audience
The audience is a person likely to buy this type of product. The person may be familiar
with the brand but may not be aware of how the text makes its points.
Additional Requirements
All drafts must:
Be a minimum of 1300 words.
Be double spaced
Use Times New Roman font
Have 1-inch margins
Have a file name with your name, the assignment, and the draft (i.e. HyeSook Kim WP3 First
Draft)
Learning Objectives
In this assignment, you will learn:
To bridge the connection between evaluation and analysis.
To create a list of criteria by which to analyze something.
To look deeply at how visuals make meaning.
To gather primary evidence from a visual.
To gather and use secondary sources.
Your assignment will be graded on the following:
Choice of Visual Text: The visual text is appropriate for this assignment. The writer
makes his or her points visually and not simply via text or audio.
Choice of Points to Analyze: The points chosen are appropriate for the text the
writer has chosen.
Analysis of Points: The points are analyzed thoroughly. The writer breaks down
what the points are, how the points are used to make a message, and why the
creator of the text might have used those points over others.
Choice of Source to Use: The additional scholarly source used helps to support
analysis made by the author.
Integration of Source: The quotes or paraphrases taken from the source are
integrated into the paper well. The source includes appropriate citations.
Content Organization: You have organized the content of your writing project in a
reasonable way. Your information is easy to understand, and your points are easy to
follow. There is both an introduction and a conclusion. The content is organized so
as to present the information effectively. Paragraphs are ordered in such a way that
they cannot be reordered at random, but instead provide logical transitions between
ideas.
Attention to Assignment: You adhere to the assignment as presented above,
including main objectives, word count, attention to audience, and the additional
requirements. You clearly understand what the assignment is asking you to do and
are attempting to do it.
Manuscript preparation: You have made changes between drafts that reflect
attention to both instructor and peer comments. You have made an effort to
improve your paper.
this is the link to the ad that I chose.
