School Work
SECTION I: HASBRO CASE STUDY
- What are the foundations of Hasbro’s global success?
Hasbro’s global success is based on effective employees who make quality products. Additionally, the products are able to reach their destination in the shortest period of time. This is made possible big-box retailers like Wal-Mart and Toys ‘R’ Us.
- What demographic changes and social issues might influence the future global market for toys and games?
A demographic change in children to adulthood would affect the global market for toys and games. Hasbro is global company that makes entertainment products for children. This change would lower the market for the products (Pearsoned, 2007). Social issues like changes in preference and cultural issues may affect the market for the product in certain countries.
- What are the most important screening criteria for Hasbro in the IMS (International Market Selection)?
The screening criteria for Hasbro in the IMS is: The selection of the segmentation method, then advancement of segments, screening of segments and lastly micro-segmentation.
SECTION II: APPROACH TO CHOICE OF ENTRY
- Why is choosing the most appropriate market entry and development strategy one of the most difficult decisions for the international marketer?
This is since the entry approach of the international marketer may be due to conflicting forces. That is, the aim to anticipate the strength and direction that these forces follow. This may be hard with regard to the several trade-offs present in the entry methods.
- Do you agree with the view that LSEs use a ‘rational analytic’ approach (‘strategy rule’) to the entry mode decision, while SMEs use a more pragmatic/opportunistic approach?
Yes, LSEs comprise several process that require keen analysis before they are applied. Considering these companies use a lot of resources to meet for success. Maximum profit is their main target (Pearsoned, 2007). On the other hand, SMEs in entry to a market have limited resources and hence should be exposed to limited risks. In case the entry may not be successful, they are able to shift to another. This may not be possible for huge companies. Analysis in the small companies may not be necessary.
- The most important factors affecting the choice of foreign entry mode.
The factors affecting the option of foreign entry method are:
- The internal factors as this would give the company the decision on the product to choose.
- The external factors follow as this would affected the demand of the product and the risk the company is exposing themselves as well as the growth of the business.
Reference
Pearsoned (2007). Retrieved on 1st September 2013 from: http://wps.pearsoned.co.uk/
