APA 6 format needed. Company analysis structure: 1)Short Introduction; 2)Company, Industry, Main Competitor; 3)Industry Analysis – (use Porter’s 5 Forces, determine industry’s stage of life cycle); 4)Major Market – (core business; describe various stakeholders – size & growth prospects); 5)Strategies – (Identify corporate level – horizontal or vertical and why? Long-term cooperative relationships with suppliers/buyers? How so? Strategic evolution – intended, emergent or combo? How company developed strategies to strengthen business model? 6)Financial Statement Analysis – (calculate financial ratios for Seagate & main competitor for 3 years; List operating, investing, & financing net cash flows for 3 yrs; Use ratios and cash flow data to evaluate liquidity compared to competitor (S or W); Use ratios to evaluate mgmt ability to use assets to generate sales/cash flow in comparison to competitor (S or W); Analyze company & competitor using DuPont method; Calculate break-even point; Calculate Seagate’s operating, financial, and total leverage; Then analyze profitability in comparison to competitor (S or W); Describe debt sources; List bond ratings of company’s debt using Moody’s or S&P; Evaluate use of debt and solvency compared to competitor (S or W); 7)SWOT/TOWS Analysis – (Use financial statement to support strengths & weaknesses; Use current events to support opportunities & threats; Identify if Seagate has competitive advantage or disadvantage in core business; Evaluate against 4 blocks: efficiency, quality, innovation, & customer responsiveness; Also evaluate against 4 areas: value, rare, imitable, & organization; Determine distinctive competencies of company – are current strategies building on those? Any new competencies being built? 8)Alternative Actions – Propose 2 or 3 alternatives that would build on strengths, repair weaknesses, take advantage of opportunities, & protect against threats (support with evidence from sections 2-8); 9)Recommendations – (Recommend alternatives most effective, most practical, least costly, etc. and support with Current Research; Demonstrate recommendations should follow current strategies or turn company in new direction; 10)References Cited; 11)Appendices (relevant materials to support recommendations)
