Select an innovative product that positively impacts the environment. Consider these questions: How does this product fill a market need? What is innovative about it? How is the company marketing the product? How does this product positively affect environmental concerns?
Choose a product that you would like to work on all semester. This paper can eventually be integrated into the final term paper – a
marketing plan for a product.
The paper must include the following sections. Each section must have a separate title in the paper so that information can be easily identified.
1. Introduction – what product did you select and why. What is the market need that this product fills?
Why is this product positive for the environment?
2. Target market – describe the target market that requires this product. Be very detailed.
What are the demographics, psychographics, attitudes, etc?
3. Product description – describe the product. You may use photos or diagrams, but be sure to cite the source.
Include information about the company that is producing the product also.
4. Pricing – include the total cost for the product. Is there a range of prices for various versions? Are there discounts?
What else does the buyer need? (Ex: additional fees, shipping, warranty, installation, etc.) Are there any tax credits
available for the buyers?
5. Distribution – explain how the product is sold and distributed. Where can you buy it?
Is it regional, national, or global? (Ex: Stores, websites, etc.)
6. Promotion – describe the promotional tactics that are used for the product. Are there ads on
TV, radio, banner ads, websites, endorsements, etc.? The paper must include at least one example of an existing ad.
7. Summary – What is your final opinion of this product and its marketing? Explain.
8. Reference page. Make sure it is properly formatted in order to receive full credit for this section.
You need at least three reference sources for this product; one source may be the company website,
others are magazine articles, newspaper articles, etc. Find out as much as you can about the product category,
the competitors, and the customers. [You may NOT use Wikipedia as a reference source in the paper.
Blogs should be examined with care; not all are credible sources
of information.]
This paper is expected to be 5 – 7 pages, plus a reference page. Remember that a research paper must include reference citations in the body of the paper, as well as a reference page. Follow APA writing format. This paper should be written in third-person, objective voice – it is an analysis paper; it should not include opinion or beliefs.
