1Abstract
2 Background
3 Research problem definition:aim and objectives (4 to 7)
4 Approach to the problem –> Literature review (including shockadvertising model)
5 Research Design and Methodology
6 Fieldwork/ Data collection
7 Data analysis
8 Reporting
9 Time scale (and cost estimates) Time scale can be a table with three columns task duration and finish or a Gantt Progress Chart
10 References
11 Appendices
At least 2/3 of the references should be academic papers from highly ranked journals or from academic books.
One requirement is that I have to find a gap in previous research to work on.
The kind of research is qualitative (grounded theory).
I was thinking of using both print ads and videos.
Is that too much?
Also, I wouldn’t mind doing a topic where the subjects interviewed are young people (its gonna be easier for me to interview them). I was thinking of studying how shock advertising in the anti-drink driving campaigns affects attitudes and changes behavior. I could see how people respond to different appeals for ex.
shock/no shock
words/pictures
emotional/rational
truthful/ untruthful
fear/sense of guilt
etc..
Do you think it’sis a good idea?
And what about the gap? which one could be the gap?
maybe focusing on women response?
or maybe i was thinking to discover if shock ads with positive emotions/ humour today are more effective than those with negative emotions…
Another possibility could be to investigate the impact of different shock appeals in the no-profit sector or in organization for human rights (for instance Amnesty International or Barnardo’s).
