Answer the following questions:
Read these articles:
http://news.starbucks.com/news/a-tale-of-two-countries-starbucks-growth-in-india-and-china
http://www.wantchinatimes.com/news-subclass-cnt.aspx?id=20140624000035&cid=1206
http://www.forbes.com/sites/panosmourdoukoutas/2013/10/26/2-things-starbucks-shouldnt-take-for-granted-in-china/
http://english.cntv.cn/program/crossover/20131116/100820.shtml (this is an English language Chinese television news show).
1. If you were in charge how would you explain the pricing issues of Starbucks coffee?
2. Should Starbucks be considered a global “snob” (non-native English speakers speakers you may need to look this word up) brand?
