Case Lesson: Companies like Aldi have a number of capabilities that have proven to be successful outside the United Stated marketplace. Can these be transferred to the United States marketplace? Will their need to stay competitive outside of the United States hinder their growth in the US market?
Case specific questions:
1. What is Aldi’s strategy?
2. Should WalMart be worried about Aldi? Should Aldi be worried about WalMart? Do you believe Aldi to be at a competitive advantage or disadvantage relative to WalMart?
3. In locating stores, should Aldi avoid locating close to WalMart stores?
