Company Name: Prestige Brands, Inc.
The research will be extensive and you are permitted to use any printed paper or web sources that are publicly available. Be sure to cite your sources and use quotation marks accordingly. Your citation page is in addition to two allowable pages.
The case template is a Word document, and as you type, it will lengthen accordingly. However, you are allowed only two pages, maximum for the template itself. Be sure to use the entire allowable two pages to reflect the depth and breadth of your research and strategizing efforts. On this assignment only accept single spaced, bullet points, except for the “2 sentence executive summary” at the very end. Use standard type face, size 8 font or larger, so that I can read it without using a magnifying glass. Fonts smaller than size 8 or difficult to read fonts will not be graded.
For the objectives (see upper left of template), first compare against the criteria for effective objectives (concrete and measurable, challenging yet achievable, etc.) as presented in the first week of the course. What do you agree with, what disagree with? Do the same for what you have indicated are stated strategies (see upper right of template) and also observed strategies — what is likely to work, is appropriate, aligned with the corresponding objectives, and what not?
