social media strategy – National Drug Campaign

It is a group assignment and my part is to write the introduction 1000 words (excluding the references). The strategy is for national drug campaign http://www.drugs.health.gov.au/ . Introduction to the business and why you think they need your help
I. Introduce the business/entity
II. Describe the brand
III. Identify the current customer and the markets
IV. Review the current social media channels
V. Explain the rationale for your involvement. .. Assessment criteria
You will be assessed on whether you have met the following criteria:
• Evidence of in-depth understanding of the business
• Evidence of in-depth understanding of the brand
• Evidence of in-depth review of the social media channels
• Strength of rationale. …
———- we are talking in general about all kind of drugs but then focusing on Meth/amphetamines .. it’s the most dangerous drug and the number of users is increasing .. we have decided to make an face book page. youtube channel and blog for them…

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