Read the article to get a background on the definition of stealth marketing:
Kaikati, A.M. & J.G. Kaikati. (2004). Stealth Marketing: How to Reach Consumers Surreptitiously. California Management Review 46, 6-22
Are there other ways of practicing stealth marketing (other than the six techniques described in the article)?
Which of the six strategies would you consider to be unethical?
Can you give one example of how stealth marketing has been used in a positive way?
