Analyze a (global) FORTUNE 500 company and
submit a 5 page strategic audit paper that describes the case issues,
alternatives and your recommendations for significantly increasing
company performance. The company must be one of the following: Nestle,
Proctor & Gamble, Google, Starbucks, Merck, Apple, or Dell. A useful
content and format template for this strategic management audit/case
study is outlined together with other useful information in the Strategic
Audit navigation menu tab.
The paper should include a half-page executive summary, and apply
concepts, principles and techniques learned in our strategic management
course, including environmental and industry analysis, SWOT analysis, key
issues, alternative strategies, and conclusions and recommendations, as
illustrated in the Strategic Audit Template.
The purpose of the Strategic Audit is to identify key problems/opportunities
and to formulate at least one mission
–
directed Corporate or Business Unit
strategy based on the company’s external political, legal, technology, and
socio-economic forces; its internal resources and organizational factors;
and its global set of industry and competitive threats and opportunities.
The analysis-based strategy could, for example, result from the
implications of an important contemporary business trend such as
outsourcing or supply chain innovation, information technology advances,
cultural change, merger/acquisition, globalization, or other related factors
that could significantly impact company performance.
