aking an international organisation that has achieved superior performance in the past year , use relevant frameworks and models to appraise critically the strategy of this company over the last five years. If you choose a very large organisation ,you should focus on a single international division .Cite evidence in support of your arguments.
In your answer ensure that you clearly identify the evidence you have used to conclude that it has achieved superior performance, for example, through competitive positioning , financial performance and value creation in the last 3 years. Using relevant literature, critically discuss the ways in which the company could sustain its performance.
**Marking Criteria**
Marks for this assignment will be allocated in line with the following guidelines:
•Profiling the situation – an appropriate definition of strategic success (15 marks)
•Theoretical description and analysis of the principles and practices of strategic management (25 marks)
•Application of these principles and practices in the context of your chosen company (25 marks)
•Recommendations for your prospective client on why they should plan their future efforts in this strategic way (25 marks)
•Academic protocol – quality of academic references, the presentation of these and the overall structuring and format of the business report (10 marks)
**Student instructions**
Please use Toyota as the case study, I have uploaded some journals and books which might help you.
