Case #2 STRATEGIZING A COMMUNICATION
(100 points)
Objectives:
1. Understand the value of strategizing a communication before delivering it (i.e. the value of thinking and planning before one speaks or writes).
2. Build skills in developing an individually created strategy in which team decisions are applied.
3. Strengthen skills for planning an effective communication.
4. Increase awareness of corporate culture on personal values and opinions.
Background for the assignment:
Assume it is June 2011. After reviewing the PowerPoint Presentation, answer the seven questions (minimum 2 full pages) at the end of the presentation. You will be evaluated on the quality of your work, both as to content and format, and your ability to express yourself in clear, concise and grammatically correct, standard English. Available points will be awarded for:
� Initial Introduction (20 points)
� Key Points in Response to Questions – Value of Planning (30 points)
� Strategies for Effective Communication (10 points)
� What We Now Know (10 Points)
� Writing Style – APA format (10 points)
� Recommendations/Conclusion (10 Points)
� Format/Sentence Structure – APA Writing Style (10 Points)
