Please read the case study, “Sustainability of Rural Sanitation Marketing in Vietnam,” which shows that marketing can have a positive social outcome. The article is very long and detailed, so feel free to read as much as you wish , but please focus on the following:
Section 1.3 (pages 5-7)
Chapter 4 (pages 16-21)
Sections 9.1 and 9.2 (pages 51-54)
Then
– Analyze ONE of the elements of the marketing mix (the Product, Price, Place OR Promotion). Be sure to provide a comparison to the competition.
