Write 1 to 2 paragraph answers for each of the following Chapter Discussion Question.
1. Analyze the global population data in Table 7-1 from a retailing perspective.
2. How could a national auto parts chain use the U.S. population data presented in Table 7-2?
3. Differentiate among the three types of impulse purchases. Give an example of each.
4. Why would a retailer use mystery shoppers rather than other forms of observation? Are there any instances when you would not recommend their use? Why or why not?
5. Why do you think that “virtual shopping” has not taken off faster as a research tool for retailers?
